Kickoff here!
Hello there & Welcome to 12 Scents!
We are so excited about launching this new fragrance line and thought it might be helpful to give you a quick introduction to the brand and the different fragrances before sending you off to shop. And later, send us a note on Twitter, Facebook, Instagram or email and let us know what you think! We can't wait to hear from you! We truly hope you love it as much as we do!
What is 12 Scents?
We are an independent fragrance line, custom designed for fans of Seattle football, created to enhance your game day ritual and Hawk pride throughout the week. Each fragrance was developed to celebrate the confidence, passion and positivity of our beloved team with fresh, clean and uplifting notes.
What was the inspiration behind 12 Scents?
Lara Gustavson founded 12 Scents in February 2015, literally one day after the idea struck her. Like many sports fans, Lara has a game day ritual. However, one particular Sunday, she noticed something was missing. After suiting up in her #24 jersey and cherished hat, covered with autographs from every starter of the 2013 Champion team, she realized that she did not have the perfect perfume to ceremoniously spritz on as her final good luck gesture before heading out to watch the game.
In a subsequent online search, Lara found 'Hawk-themed items for sale including everything from nail polish to bird houses, but she discovered that no one had created a fragrance! She immediately formed 12 Scents to develop one.
Collaborating with award-winning perfumer and olfactive “nose,” Danielle Fleming, Lara created three scents intending to capture the confidence of our championship team, the passion and excitement of the fans, and our love for the City of Seattle. If you would like to know more about us, we invite you to check out the links in the ABOUT US section.
What are the fragrances?
GAME DAY COLLECTION
(Feminine - Soft Floral Citrus)
As “Game Day” begins, there is a moment of quiet reflection where she anticipates the day ahead. With this soft, clean fragrance she feels calm, confident and happy as her mind prepares for kickoff.
Top Notes: Italian Bergamot, Mandarin Orange, Pink Grapefruit
Heart Notes: Jasmine Sambac, Freesia, Bulgarian Rose, Frangipani, Neroli
Base Notes: Sheer Woods, White Musk, Peach Peel
Products Available: Eau de Parfum 30 ml bottle, 8ml travel bottle and candle.
12TH GAL COLLECTION
(Feminine - Oriental Floral)
The “12th Gal” is the one you want around you. She is fun, energetic and always sports her favorite jersey on Blue Friday. She feels positive, optimistic and a bit flirtatious in this fragrance.
Top Notes: White Tea Accord, Calabrian Bergamot, Meyer Lemon Peel
Heart Notes: Orange Blossom, Jasmine Sambac, Freesia
Base Notes: Black Amber, Vanilla, Benzoin
Products Available: Eau de Parfum 30 ml bottle & 8ml travel bottle.
THE BERM COLLECTION
(Masculine - Woody Aromatic)
This masculine scent was inspired by the experience of sitting on the grassy hillside, known as “The Berm,” during training camp. This airy aquatic scent with woody and grassy background notes represents the early sun shining over Lake Washington, as the morning dew lingers on the manicured lawn of the practice field. This fragrance makes you feel invigorated, refreshed and happy to be back together for another season.
Top Notes: Citron, Bergamot, Petigrain, Grassy Accord
Heart Notes: Coriander, Cardamom, Geranium, Thyme, Neroli
Base Notes: Vanilla, Sandalwood, Patchouli, Cedarwood, Sea Moss
Products Available: Candle and 15ml Cologne (EDP)
How much is it?
Game Day and 12th Gal Eau de Parfums are $89 for each 30ml bottle, $31 for each 8ml travel bottle & $7 for each 2ml starter size.
The Berm is $34 for each 15ml bottle & $7 for each starter size.
Candles are $24.
(Shoutout DB, T-Rain, Bam & Beast!)
